Reactivate Sports Nursing Bra - Black
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Bra fitting is part science, part feel — and when your body is changing (pregnancy, postpartum, post-nursing) it can be tricky to figure out alone. Send us a few details and one of our Fit Specialists will email you back with a personalised size recommendation. It's free, no pressure to buy.
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Designed for comfort and breastfeeding convenience, the Reactivate Sports nursing bra is perfect for exercise and an active lifestyle. Featuring moisture-wicking fabric with cooling technology, its innovative lining helps transport moisture away from your skin to keep you cool, dry, and comfortable—whether on a hot day, at the office, or during a workout. This sports bra delivers the perfect blend of support, functionality, and style for active mums.
Limited Edition - get in quick as this style won't be repeated
Features : Made from certified recycled nylon that diverts pre-consumer waste from landfills. Padded straps and racerback conversion enhance support and comfort for activity and all day movement.
Size Type : maternity and nursing bra.
Style Fit : firm–fitting no padding underwire style which fits true to size.
Cup Style : Reactivate Sports nursing bra is a full coverage cotton lined soft cup.
Nursing Support : a-frame for discrete nursing.
Breast Support : flexi underwire
Support Level : high - superior lift and unparalleled stability for a secure, confident fit.
Strap Style : racer back adjustable options, padded half adjustable straps.
Padding Level : unlined.
Closure Type : 6 hook and eye closure type.
Nursing Clip Type : traditional nursing clips.
Colour : black.
Size Range : 8D - 16H
Material : recycled nylon, elastane, rayon, polyester.
FREE shipping applies to all orders throughout New Zealand over $95.
Returns are complimentary with Checkout+ and accepted within 30 days of delivery. We offer exchanges and refunds, clearance items can be returned for store credit only.
Please see our dedicated Returns and Exchanges page for full details.
As a team of moms, we understand the importance of protecting the planet for future generations. We are committed to reducing our impact on the earth by creating beautiful products that are healthier for you, your family, and our environment. Crafted with Oeko-Tex Standard 100 certified fabrics and trims to ensure they are free from harmful chemicals and safe against delicate skin.
Free shipping on orders over $95
Quick and easy 30-day returns
The Nursing Bra That Doesn't Look Like One
- No real support for DD+ and large bust sizes
- Maternity and Nursing bras that look and feel like medical equipment
- Forced to choose between comfort and confidence
- A bra that fits today but not by next month
- Flexiwire styles that don't dig. Wire-free styles that don't collapse. Both built to actually support you.
- Real lace, real nursing lingerie — you'll forget you're wearing a nursing bra
- Cotton-lined cups keep you cool, dry, and comfortable through every feed
- One bra, every stage — six back hooks adjust as your body changes from pregnancy through postpartum
Fabulous fit, super supportive and comfortable for a sports bra. I am a 12 H in The wire free nursing bras and got a 12 H in this and it’s amazing! Definitely recommend. It can be straight over the shoulders of you can cross the straps for extra support. Will definitely be purchasing from here again!
Best sports bra EVER, wish there were more colours
Excellent bras for gals who are big busted.
Thank for your lovely review on Reactivate, Ailie! xx
Best sports bra ever
Hi Helena , we're so thrilled you're loving your Reactivate Sports Nursing Bra! It's wonderful to hear you consider it the best sports bra ever - that's exactly the kind of feedback that makes us smile!
Absolutely LOVE these - the only sports bras with nursing clips I have found in my size (12GG). Also love the soft-touch lining, they don't feel scratchy against my skin.
Thank you Leah for the fabulous 5-star review! We aim to make being active and nursing as easy as possible. And the convertible straps provide extra lift and support x
Great for Lowe impact work, and of course, easy breastfeeding access. Gives great shape and actually have worn it as a day bra from time to time!
Thank you Nansi for the wonderful 5-star review! We're delighted to hear our nursing sports bra has provided you with comfort, easy access and a flattering shape for both active and everyday wear. Enjoy effortless style and unbeatable confidence as you navigate your breastfeeding journey x
Found it wasn’t quite supportive on me when running three months postpartum. Would recommend the balance sports bra for higher impact exercise
Relatively comfortable but the breast shape looks very odd
Hi Christine, we love hearing how incredibly comfortable the Reactivate Sports Nursing Bra is. Its firm support can enhance forward projection for certain bust shapes x
It provides no support and digs in under the bust, causing discomfort (despite making sure I ordered the correct size).
The fit and support are great. The clips and supports for nursing are excellent. Not a huge fan of the underwire which can get a bit pinchy at the end of the day and the label (even after I cut it off) is very itchy.
Hi Juliet, the Reactivate Sports Bra may be more suitable for you as an activity bra rather than for all-day wear. If you need personalised fitting advice for an all-day bra, please don't hesitate to reach out to our customer service team
This is my third bra of this kind, I love their support and full coverage. I have used this company to keep my in nursing bras for the last 8 years.
This is literally the only sports nursing bra I have found in my size. The support is reasonable but not as good as a typical sports bra. The cups should be fuller at the sides and top to support greater range of movement. It is comfortable enough to wear all day though... Which I need for running after my toddler!
Only nursing sports bra I could find in my size (34H) so thank you for making. Having said that, racerback style is quite difficult to put on with big boobs - would be much easier to clip into racerback option once on like other sports bras I own. Probably a bit more supportive than non sports bras but definitely couldn’t run in this - for non impact only. Frustrating that returns cost but exchanges don’t as would have ordered in several different sizes to find best fit.
Good bra and good customer service from Ingrid
Absolutely stoked with how well this bra fits and how well it provides support. Has a slightly funny shape where the stitching runs across the front but can’t be seen once wearing a shirt so not a problem
I’m a 14G and have been struggling to find a comfortable and supportive sports bra to wear while breastfeeding. This one ticks all the boxes!
Quite supportive, obviously does not stop all the bounce, but you feel well supported in a comfortable way without feeling compressed. Easy to undo and fold down cups for breast feeding, nice firm band and comfortable shoulder straps.
Comfortable nursing bra, provides moderate support.
It just squeezes your breasts together without any support or padding. Looks like something from grandma’s cupboard. No form on cups and sides are with very awkward cut.
Brought this bra from the baby expo and love it! The lady told me to size up to a double D in this bra, so it doesn't cut in and its perfect. love the support for the gym when i turn the straps into the racerback style.
I ordered the size I wear in my bra but this is much tighter. I wore it for about an hour and then had to take it off as I was paranoid it was too tight and worried about blocked ducts. Will certainly support me when doing jumping at ballet but won’t try it again til then.
Hi Jen, the Reactivate Sports bra is firmer than your everyday bras as to support with bounce during activity. Firm is good but tight and sore is not. Feel free to reach out to support@hmcollective.com for further advice x
This was the only bra I could find to lift my ridiculously big breast (36F) to their original position before pregnancy (when they were 32 DD). Because I need this much hold and lift I wear it every day. The strap crossed on the back gives even more support.
They don't fit and you'll pay return shipping to NZ. Cups are tint and way too close together
Took measurements and bra wasn't even close to right. Cups were tiny. And return is copped by the buyer. And expected to pay international postage back to NZ.
I am a large breasted woman and this is the first feeding bra that fit, felt comfortable and gave me support. Amazing work
I LOVE this bra. I’ve never been able to run while breastfeeding because I couldn’t find anything with enough support (E cup). For a tighter fit, I did find a downsized cup and an upsized band was a better fit eg. in the normal bras I am a 12E but in the sports bras a 14DD. Pair it with a crop top and I’m back running again!
I bought this in a 12G in black and white. It was the most supportive bra I found, great for everyday wear. I wish the straps at the back could be a clip instead of racer back which is annoying to change over. I'm writing this review about 5 months after purchasing and wearing this bra regularly. The wire in the black bra has worn away where it starts at the front of the bra so I decided to pull it out altogether. The wire on the white bra is digging in on the sides and feels as though it is wearing through the casing too. I am disappointed and would expect better quality. But I give this bra 5 stars because it was amazing before it started to deteriorate.
I'm impressed with this and definitely recommend it. I struggle to find comfortable supportive sports bras with a fuller bust. I have found it sufficiently supportive for jogging by wearing the straps as a racer back. It is also very comfortable to wear all day whilst still being easy to nurse frequently.
Perfect fit
Stable and comfy
Common Nursing Bra questions
We say as soon as you feel your bust is changing. This varies greatly for everybody, but you'll notice a change in how your bra is fitting and you don't want any digging in. Buy 2–3 to start — your size may shift slightly once your milk comes in. If you experience significant growth earlier in pregnancy, a soft wire-free maternity bra can bridge the gap like our My Necessity bras.
Yes — you can wear our flexiwire technology, athough we like to say not to wear them for the weeks around when you give birth and are most sensitive. At this time you don't want anything pressing on milk ducts, which can contribute to blockages. Most lactation experts suggest avoiding rigid underwire in the first 6 weeks while your supply is establishing. After that, a well-fitted flexiwire or soft underwire nursing bra is safe for most women. Try Temptation.
We have a fit quiz here to help you with this. Or contact us for help with your size. During pregnancy, we recommend to roughly go up one cup and one back size from your pre-pregnancy bra as a place to start. Often you'll get fuller again in the bust when the milk comes in at birth. Then at around 3 months they'll settle again.
A nursing bra makes breastfeeding significantly easier. Regular bras don't accommodate the daily size fluctuations as your breasts fill and empty, and accessing them for feeding is awkward — especially one-handed with a hungry baby. A nursing bra with a drop-down clip lets you feed quickly and comfortably without fully undressing.
We recommend at least 3 nursing bras — one to wear, one to wash, one spare. In the early weeks when leaking is common, a fourth is useful. Start with 2–3 before your baby arrives, then add more once your size has settled around 6–8 weeks postpartum.
Yes, you have enough costs to worry about! A nursing bra with multiple hook-and-eye settings and adjustable straps can accommodate your changing size throughout pregnancy and carry you through into breastfeeding — so you don't need to buy separate maternity and nursing bras.
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