The Power of Good Lingerie: New Years Baby | Hotmilk

Lets welcome the New Year by celebrating the most important person in your baby's life ....YOU!

It's one thing to know your body will change during pregnancy and postpartum, but another to embrace changes you have no control over. Often the change in breasts size can be daunting, those with smaller cup sizes may find the sudden increase either a welcome surprise or a challenge, while those with larger cup sizes may worry about how much they'll grow and whether they can find beautiful maternity lingerie in their size. While these changes are beyond our control, support is available. Hotmilk Lingerie continues to develop maternity intimates in sizes ranging from A to J cup (M cup in the US), ensuring the perfect fit for pregnancy and breastfeeding.

Hotmilk Lingerie Warrior Soft Cup Ivory shown on a full term pregnant mother in a maternity photoshoot

Credit @teaganprovest @themoodyshot

Just a couple of the reasons expecting and new mums tell us our lingerie completely redefined their motherhood journey:

Boost Your Confidence in Pregnancy and Postpartum:

A great bra can boost your confidence. Whether you're at home, out and about, or at work, Hotmilk Lingerie has created comfortable support Maternity Lingerie that will give you power and motivation for the rest of the day. You’ll gain power, beauty, and charm from your inner confidence.

Maternity Style - Push Your Comfort Zone:

Wearing beautiful lingerie will push your boundaries. You can experiment with your changing body shape and opt for bra styles you haven’t tried earlier. By trying new lingerie, you can push yourself past your self-imposed limitations, vibrant colours, florals, and prints are uplifting, and solid colours like reds, purples, blue or black can make you feel powerful. Beautiful, sexy or powerful high quality lingerie is about you and you only, how it makes you feel and elevates the mother in you. Shop our Sexy AF Collection

Body Confidence during Pregnancy

Today we are a generation of women who confront body image issues head-on, however, this doesn’t mean it isn’t a struggle from time to time, especially with the huge changes your body must go through to grow a new life. Ribcage tenderness, heavier bust, and back or shoulder discomfort can be helped with the perfect maternity or nursing bra. Hotmilk maternity and nursing lingerie is designed to support and celebrate the changes with a practical physical support structure cleverly hidden behind beautiful designs for your daily maternity wardrobe.

Beautiful is Practical - The Best Maternity Bras

Wearing beautiful maternity lingerie improves body and self-confidence, but there are also the practical benefits of quality maternity lingerie. Multi-fit cup sizing, wire-free or flexiwire cup support and 6 rows of eye and hooks are some of the design features that help during pregnancy as your body constantly changes. Breastfeeding is supported with traditional or magnetic nursing clips, leakproof bras and camisole range, and A-frame or side sling nursing support. A wide range of nursing bra styles to suit the different needs of expecting mums, and nursing mothers. Find out Maternity Bra Features here

Selecting the perfect lingerie is a long-term investment. With over 19 years of experience and insights from hundreds of thousands of mums, including our own Hotmilk team, we've gained a deep understanding of this journey. Below, explore the changes and needs of each trimester, guiding you to feel proud and confident in your evolving body this New Years. Whether you're seeking comfort, everyday luxury, or a touch of sexy, embrace the New Year with the strength of a warrior!

Hotmilk My Necessity Frappe showcased on breastfeeding mother

Maternity Bras for the First Trimester

1-3 months or under 12 weeks (It’s about the boobs!)
This is when most women find out they are pregnant, changes in cup shape size and fullness can occur at this time. Newly pregnant mums will often find they are “Spilling” out of their regular cup size or experiencing tenderness, multi-fit maternity bra styles like Warrior Soft Cup or My Necessity are great at these times. Expecting mums may also feel like their band is quite tight. Most women will need to go up at least a cup size and band size * however there is no hard and fast rule as every mama's journey is different. Shop First Trimester Maternity Bras

Maternity Bras for the Second Trimester

3-6 Months or 12- 24 weeks (It’s about the Bump)
Most mums will find their cup size has settled and it becomes about the growing the bump, at this point. You may be feeling great at this point and it's time to feel beautiful and empowered! Maternity bra styles like Warrior Plunge, Temptation, and Ambition T-Shirt are perfect. You may need more room in the band, Hotmilk maternity bras have 6 rows of eyes and hooks so this will help to extend the band during this growth period. Your bra should be fitting on the middle hooks, allowing it to extend towards the end of pregnancy but then have room to tighten after birth. Shop Second Trimester Maternity Bras

Maternity Bras for the Third Trimester

6-9 Months or 24 -40 weeks (still about the bump and then some prep)
As above, most expecting mums will be settled in the cup and the bump will be growing pushing out the ribcage often feeling super uncomfortable at the end weeks. This is the perfect time for wire-free styles with super soft underbands. Styles such as Show Off and Ambition T-Shirt are soft on a high bump. This is also the stage where prepping for birth is a priority, Bamboo Breast Pads and Sleep Bras, are a must for the Hospital bag. After delivery, most new mums will increase 1-2 cup sizes as their milk comes in but stabilise over the next month so multi-fit nursing bra styles like the Caress and My Necessity are a must in those first few weeks. Shop Third Trimester Maternity Bras

Maternity Bras for Fourth Trimester

0-12 weeks after birth (the learning curve of motherhood The body of a new mama needs time understanding, support, and comfort to begin the recovery journey. Now is the time to be kind to yourself, the hourly and daily influx with engorgement will slowly settle over the coming weeks. Soft multi-fit or wire-free nursing bra styles like Heroine Bralette, Warrior Soft Cup and Show Off are a must. You'll be on the looser hooks at this point, this allows the option to tighten the band over the coming months as your ribcage contracts. (there is no perfect timeframe, allow your body the time it needs to recover) Shop Fourth Trimester / Postpartum Bras

The Best Bras for Nursing - Mama Life

12 weeks and beyond (the mother you were destined to be) This is your breastfeeding journey, remember that you are bold, you are brave, you can face all that is ahead …. But be kind to yourself! Whether you are juggling life out and about or returning to work it's time to embrace your motherhood style. Shop Breastfeeding Bras

Our customer support team are always available to guide you to your perfect style and fit, get in touch with now

Hotmilk Temptation Powder nursing and maternity bra - Kami new mother getting ready to face the world

Start the New Year right by investing in yourself, you are growing and sustaining a new life. High-quality nursing bras are not a fanciful treat they are an important necessity in the motherhood journey. The right maternity lingerie will relieve discomfort, both physically and emotionally that can come with pregnancy. And the perfect nursing bra makes the breastfeeding journey just that much easier. We hear time and time again, from second-time mums that they wished they had realised the value and benefits of maternity lingerie in their first pregnancy and now fiercely advocate this to first-time mums. Do not underrate your worth in this journey and invest in yourself.

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