My Necessity Wirefree Nursing Bra - White
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Where are you in your journey?
This shapes your sizing recommendation.
Which trimester are you in?
This helps us account for how much your body is still likely to change.
What is your current bra size?
Even if it doesn't fit quite right — we'll use this as our starting point.
Band CupLet's get you fitted properly
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Bra fitting is part science, part feel — and when your body is changing (pregnancy, postpartum, post-nursing) it can be tricky to figure out alone. Send us a few details and one of our Fit Specialists will email you back with a personalised size recommendation. It's free, no pressure to buy.
How does the band fit?
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How does the cup fit?
No gaps, no spillage — you know what we mean.
Your recommended size
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LIMITED EDITION
The nursing bra every mama needs. Crafted in ultra-soft recycled nylon My Necessity is an ultra-soft seamless maternity bra that expands up to four cup sizes, moving with your changing body from pregnancy to postpartum. Ideal for hospital, sleep, and everyday wear, it’s wirefree, flexible, and so comfortable you’ll forget you’re wearing it.
Size Guide (Approximate Band Fit):
S = 8–10 A-E | M = 12 A-E| L = 14 A-E | XL = 16 A-E | XXL = 18 A-E
Designed for smaller busts – for fuller cup support, try My Necessity Busty.
- Support Level: Light – soft, stretchy comfort for day and night
- Cup Style: Full coverage, removable contour cups
- Straps & Closure: Half-adjustable straps | 6-hook back closure
- Padding Type: Removable padded cups for smooth shaping
- Nursing Clips: One-handed drop-down cups for easy breastfeeding
- Nursing Access: Side-sling for skin-to-skin contact
- Sizes Available: S-XXL suits A to E cup
- Colour: White
- Care Instructions: Cold Wash - because hard-working bras deserve care too.
- Fabric: Recycled nylon, elastane, micropolyester
FREE shipping applies to all orders throughout New Zealand over $95.
Returns are complimentary with Checkout+ and accepted within 30 days of delivery. We offer exchanges and refunds, clearance items can be returned for store credit only.
Please see our dedicated Returns and Exchanges page for full details.
As a team of moms, we understand the importance of protecting the planet for future generations. We are committed to reducing our impact on the earth by creating beautiful products that are healthier for you, your family, and our environment. Crafted with Oeko-Tex Standard 100 certified fabrics and trims to ensure they are free from harmful chemicals and safe against delicate skin.
Free shipping on orders over $95
Quick and easy 30-day returns
The Nursing Bra That Doesn't Look Like One
- No real support for DD+ and large bust sizes
- Maternity and Nursing bras that look and feel like medical equipment
- Forced to choose between comfort and confidence
- A bra that fits today but not by next month
- Flexiwire styles that don't dig. Wire-free styles that don't collapse. Both built to actually support you.
- Real lace, real nursing lingerie — you'll forget you're wearing a nursing bra
- Cotton-lined cups keep you cool, dry, and comfortable through every feed
- One bra, every stage — six back hooks adjust as your body changes from pregnancy through postpartum
Customers said this nursing bra provides exceptional comfort with "thicker straps for extra support" during cluster feeds. The thick cups secure pads well, while breathable, soft cotton fabric prevents sweating. The supportive back strap is barely noticeable at night. Shoppers love the leak protection and plan to purchase more.
- Super comfortable, thicker straps for extra support is a dream!
- The fabric was super soft and cottony, even in summer no sweat!
- Amazingly comfortable in the night, felt like it wasn't even there.
Super comfortable bra with great adjustable sizing (which helps with my size changing through pregnancy) - now my favourite bra
Thank you for leaving us a review on My Necessity, so glad to hear that you love it! xx
Love this maternity bra! It is soft, comfortable, and supportive, with much better quality than the cheaper options I tried before. I wear it both during the day and at night, and it stays comfortable the whole time. Definitely worth the investment.
Hi Naira, we're thrilled to hear you love the My Necessity 2.0 FlexFit Nursing Bra! Comfort and support are what we aim for. Thank you for sharing your experience! xx
Very comfy, I forget I am wearing it. Bought a black and a skin colour one to try them out, I will be getting more of these.
First pregnancy, no real idea what I am doing, but I am really happy that I re-took my measurements and then kinda guess-timated from there a little extra for when my milk comes in after bub arrives! At first I thought I ordered a size too large but then tried it on and oh! my goodness! It was perfect on the smallest setting, with room to grow if/when needed. Great material, very soft. I usually go for a M or L with bras, but this time decided to take my chances with the XL size. Best decision ever, and so very worth it.
Thank you for your lovely review Sarah xx
This bra is super comfy. I’m currently 24 weeks pregnant and find I will have room to grow. I sized up as per the size chart but could probably have stayed an M. The size L is still good though, especially for sleeping, and I will be purchasing some more
Thank you for your lovely review on My Necessity xx
I was pleasantly surprised to feel the comfort and equally the supoort offered by this staple
You look amazing in your My Necessity Molly! x
Very comfortable and easy to breastfeed.
Oh I really love these bras they are a must for breastfeeding mums and even before baby's born.
Thank you for your lovely review Sarah x
Absolutely in love with this. I treated myself since it's my last pregnancy - and I wish I bought them for my previous ones! Super comfy and supportive. Also as someone with a smaller bust size - it was refreshing to find something that fits well.
Thank you for your lovely review Nicole, I am so pleased to hear that you are happy with your My Necessity x
Not just nursing bras - I mean the most comfortable bra I’ve ever worn full stop. Super easy to snap open and closed one handed with a baby in the other arm. So soft and stretchy but also very supportive. I’d honestly given up hope that a bra would give my larger chest both enough support and also give me a nice shape under clothes but this bra does both!
Thank you for your review Kara, I am so pleased to hear that you have found a bra that works well for you x
Decent. Comfy material.
I bought three of these in different colours whilst pregnant and they were great then and have been really good for breast feeding. The material is stretchy and super comfy and I've recommended them to friends. I did buy one that came with a really weird smell but customer service was really good at arranging s return and refunds and I then repurchased without a problem. I can find the clips a bit fiddly but in a first time mum and I think it'll get easier.
Thank you for your lovely feedback Helen xx
I'm waiting for bubs to arrive before using as my full time bras, but as soon as I tried this on, I knew I'd never reach for my other branded nursing bras again - yes they are truly that comfy!! (And those back smoothing straps: chef's kiss!) I ordered 5 in total so that I'd have enough in rotation because the thought of not having a clean one available at all times is not ok :D
Thank you for your wonderful review Chelsea! I am so pleased to hear that you love My Necessity, it really is a game changer x
Amazing fit and really great for my large cup size (H) and narrow band (10-12).
Thank you for your review on My Necessity Devaki xx
I have been so worried about finding a nursing bra that will support my bust size AND be comfortable. Comfort and support are often difficult to find together! After trying quite a few styles, including some of the moulded cup/t-shirt style bras, I was so relieved to find that the My Necessity FlexFit bras are exactly what I have been looking for. I usually wear an underwire minimiser bra, and this fit feels close to the security and comfort I am used to - without the underwire! It offers great support from the band, and the cups are generous for further growth, and provide great shape and coverage. If your priorities are comfort and support, I highly recommend trying MyNecessity FlexFit first.
Thank you for your lovely feedback Carrie! I am so pleased to hear that you love My Necessity x
I regret not buying these bras soone! I breastfed for 6 months in cheap nursing bras that had no padding and gave me a terrible shape under clothing - they made me feel gross. These bras are so comfortable and supportive and SO easy to unclip/clip discreetly with one hand. Would recommend to anyone I know that is breastfeeding
Thank you for your review Laura, so glad to hear that you are loving My Necessity x
3 days post partum and my milk is in - boobs like rock melons and with the gravitational pull of planets! But the recommended size has been perfect and it’s the first nursing bra that’s actually comfortable and doesn’t make me feel dowdy, despite spending a fortune last time with different brands. Have both the flexi fit and the forever new but adoring the forever new in particular. About to order some more!
These bras are incredibly comfortable and functional, I have bought them in multiple colours
So pleased to hear that you love My Necessity Emma! x
Highly recommended by lots of mums, I wasn't sure. But OMG - this bra is incredible. It's so comfy, holds your boobs nicely, fits well and altogether just the best bra I have ever worn! Can't wait to get more.
Thank you for your lovely feedback Lucy xx
This is my 3rd pregnancy and I honestly wish I'd discovered these way earlier. Such good quality and support. Highly recommend
I bought 3 bras from Hotmilk and loved them all. As someone who was a G cup before I got pregnant I was finding it so difficult to find a bra which could accommodate my new size. These are great quality, supportive and the clasp is super easy to use once you get the knack. So worth the money!
I bought 3 bras from Hotmilk and loved them all. As someone who was a G cup before I got pregnant I was finding it so difficult to find a bra which could accommodate my new size. These are great quality, supportive and the clasp is super easy to use once you get the knack. So worth the money!
Fits beautifully and very soft but supportive
Common Nursing Bra questions
We say as soon as you feel your bust is changing. This varies greatly for everybody, but you'll notice a change in how your bra is fitting and you don't want any digging in. Buy 2–3 to start — your size may shift slightly in the first few weeks after baby arrives. If you experience significant growth earlier in pregnancy, a soft wire-free maternity bra can bridge the gap like our My Necessity bras.
Yes — our Flexiwire styles are designed for nursing. In the early weeks with your new baby, when your cup size can change day to day, most mums find a soft wire-free bra the comfiest choice — try My Necessity. Once your size settles, a well-fitted Flexiwire bra gives you the shape and lift of an underwire, with a flexible wire that moves with you. Try Temptation.
We have a fit quiz here to help you with this. Or contact us for help with your size. During pregnancy, we recommend to roughly go up one cup and one back size from your pre-pregnancy bra as a place to start. Your cup size often changes again in the first weeks after birth. Then at around 3 months they'll settle again.
A nursing bra makes breastfeeding significantly easier. Regular bras don't accommodate the daily size changes as your breasts fluctuate, and accessing them for feeding is awkward — especially one-handed with a hungry baby. A nursing bra with a drop-down clip lets you feed quickly and comfortably without fully undressing.
We recommend at least 3 nursing bras — one to wear, one to wash, one spare.In the early weeks, a fourth is handy for busy days. Start with 2–3 before your baby arrives, then add more once your size has settled around 6–8 weeks after baby is born.
Yes, you have enough costs to worry about! A nursing bra with multiple hook-and-eye settings and adjustable straps can accommodate your changing size throughout pregnancy and carry you through into breastfeeding — so you don't need to buy separate maternity and nursing bras.
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