Breastfeeding Milestones - A Step By Step Guide To What Bras You Need.

When you find out your pregnant for the first time, you’re overcome with joy and excitement. However this can all change once baby arrives. You can suddenly become overwhelmed with sleepless nights and breastfeeding demands. Let’s not kid ourselves, breastfeeding is a combination of all things amazing AND some damn hard work.

We’ve tried to help simplify this task by giving you a run down on what to expect when breastfeeding and the essential items you need to make breastfeeding less daunting.


During your pregnancy your breasts can become a lot bigger than you’re used to. It’s at this time you should get yourself fitted. A good rule of thumb is typically to buy one band size bigger and one cup size bigger to allow the bra to grow with you. Measure yourself with our size guide or visit one of our stockists to find your right size. If you’re unsure about your size, take our fit quiz, this will help determine what band size and cup size you should go for. Our multiple award winning Show Off range of bras nad panties are great as they will stretch and grow with you and are beautifully sexy. Forever yours is also a great bra to purchase at this time as the flexiwire and padded cups give you great support and fabulous shape. Why not show off your new found assets.

Your beautiful bundle has arrived!

From the day your baby is born, your breasts are working overtime. During those first 3-5 days it takes a while for them to start producing actual milk. Instead they are creating ‘Liquid Gold’ also known as Colostrum. During these first few days you often feel like your baby is receiving hardly anything from you. But rest assured, they are getting all the nutrients and vitamins they need from your ‘Liquid Gold’ and it’s common for your baby to actually lose weight in the first week or so. However, if you have any concerns, do consult your midwife or doctor.
Your baby will most likely feed for the entire time they are awake and quite often you’ll feel like your baby feeds and sleeps 24 hours of the day. Your breasts are doing an incredible job right now, however they can become very swollen and sore, especially once your milk arrives. The one thing I urge you to buy is our My Necessity Bra and/or one our Camis. These are downright god sends during this time. The ultra-comfortable My Necessity bra is super soft and stretchy and can be worn with or without breast pads should you need. It will also stretch up to three cup sizes so no matter how big your breasts get when that milk comes in, this bra will fit you. If your breasts are bigger than an F cup, it’s worth going for a Cami. These do the exact same job as the My Necessity Bra, but are better suited for bigger breasted women.

Hallelujah…your milk has arrived!!!

Got MilkYour breasts became hard and uncomfortable and finally your milk arrived to satisfy your hungry baby! Now the fun really starts. It can be quite a juggling act to get the hang of breastfeeding. Knowing which side to feed off, wondering whether your baby is getting enough or how to stop leaky boobs in public are all things that go through your mind. The next 3 months are an important learning time for your breasts. Essentially your baby is putting in a milk order for the remainder of your breastfeeding innings. This is often why babies can suckle on your nipple for long periods of time without actually receiving much milk. They are actually just telling your breasts to keep it coming and produce more milk.
Because your breasts are doing such an incredible job, it’s really important to make sure your bra is giving them the support they need. We recommend 3 bras and commonly use the phrase 1 on the body, 1 in the wash and 1 in the drawer. It’s definitely worth purchasing some nursing pads too, to help with leaky boobs. We offer a range of fantastic nursing bras to help you during this time. Our soft cup bras such as Eclipse, Luminous or Show Off are perfect during this time. They all have soft cups and can stretch with your breasts as they fill and empty with milk during breastfeeding.

3 months on you’re a feeding like a rockstar

Happy RealityWoohoo, you’ve made it through the first 3 months and you finally feel like you’re getting the hang of this breastfeeding thing. By this stage your milk supply should have settled down and you won’t have that feeling of fullness so much. This can often lead to mums feeling like they aren’t producing enough milk, which is often not the case. If you let your baby tell your breasts how much they needed during those first few months, your breasts will have responded and will produce just what your baby needs. Your breasts should more or less be back to the size they were before you had your baby and you’ll find nursing pads won’t be needed as much. This means it’s time to go out and treat yourself with a sexy new nursing bra. Our Forever Yours nursing bra is a padded flexiwire contour cup in a beautiful soft fabric. Available in black, nude, grey and our latest colour wild, this is the perfect option get back into a bra thats maybe more what you were used to pre-baby.

One final note..You can do this, we believe in you! it’s not always easy so ensure you have support around you through this incredible journey.

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