Wendy, an absolutely remarkable individual, is the go-to technical fit expert at Hotmilk Lingerie. Since her arrival in 2011, she has brought an incredible creative energy that makes her one of the coolest people we know! With over two decades of experience in the lingerie industry, Wendy's expertise and technical knowledge are truly invaluable. It's this wealth of knowledge that enables her to craft the perfect maternity bras for our amazing Hotmilk mamas.
But Wendy isn't just a creative force in the office, she's also a devoted mother to her lovely kids, Grace and Cooper. Her experience as a mother gives her designs a unique perspective, ensuring they not only look stunning but also provide unparalleled comfort and support.
And guess what? This month, we're launching one of our most popular Hotmilk lingerie sets in a breathtaking new colourway, Persian Rose! The True Luxe design has quickly become a favourite among mamas, and we sat down with Wendy to get the inside scoop on the inspiration behind this design and why it has resonated so deeply with our incredible customers. Stay tuned!
True Luxe is well-known for its remarkable ability to effortlessly blend sensuality, functionality, and support. How do you make sure you strike the perfect balance between these elements?
Finding the right balance is always the trickiest part! When we designed our supportive bra, we wanted to make sure it could fit up to an M Cup while still looking super sexy. To achieve this, we used our award-winning flexiwire design, which provides optimal comfort and support. Our bra features a captivating plunging center, magnetic clips for easy fastening, and a refined large floral lace for an added touch of elegance. The result? A luxuriously light bra that's not only beautiful but also perfect for breastfeeding and beyond. We're thrilled to see how much our mamas adore this style and find it both functional and fashionable!
What aspect of the design process did you find most captivating?
I have two favourite aspects of my work that I absolutely adore! Firstly, there's the magical journey of the initial design process. It's all about taking an idea, nurturing it, and bringing it to life through conceptualisation. The excitement of turning a mere concept into a tangible creation is truly exhilarating!
And secondly, once the garment is meticulously crafted and ready, the real joy comes from receiving valuable feedback from our cherished customers. There's nothing quite as rewarding as hearing a delighted mama express her love for the lingerie we've meticulously designed. It's a heartwarming moment that reaffirms the passion and dedication poured into each and every piece.
These two moments, the creative genesis and the gratifying customer appreciation, are what make my work truly fulfilling. They inspire me to keep pushing the boundaries of lingerie design and make each piece even more special!
True Luxe comes in Black, White, and Amethyst. So, I'm curious, what inspired the new colour?
The colour choice is inspired by a romantic yet contemporary aesthetic, giving off a powerful vibe. Our previous "White" colourway evokes a bright and crisp feeling, so this time we wanted to switch things up. This specially curated set and colour palette are designed to empower the wearer, providing a strong and confident experience.
So, what's the secret to achieving that perfect fit?
All of our lingerie goes through a series of rigorous testing procedures to ensure the highest quality and perfect fit. Once we receive our sample stock, our experienced team begins the meticulous fitting process, paying close attention to every detail. We carefully evaluate the fit, making adjustments as needed to achieve optimal comfort and wearability across the entire size range.
Next, we embark on wear testing to thoroughly assess everyday comfort, durability, and overall performance. This testing process allows us to gather valuable insights and fine-tune our designs to perfection. We take pride in ensuring that our lingerie not only looks stunning but also provides unparalleled comfort and support.
Once we are completely satisfied with the wear test results, we confidently place our order, knowing that each piece meets our high standards of excellence. As every bra is unique, we go the extra mile to provide fitting tips and notes on our website. You'll find a dedicated "Find My Fit" section that offers comprehensive guidance, especially for mamas whose sizes can change significantly during pregnancy and breastfeeding.
At our core, we are committed to delivering lingerie that not only makes you feel beautiful but also celebrates the journey of motherhood with utmost comfort and style.
Our amazing Hotmilk mamas absolutely adore this bra! But what makes it truly special and sets it apart?
For, it's all about the amazing style and inclusive sizing that sets us apart. We take immense pride in meticulously crafting lingerie that not only embraces the inherent beauty of our mamas but also celebrates the incredible journey their bodies go through during this transformative time. With True Luxe, we've created the perfect example of how lingerie can empower and uplift, making every woman feel not just radiant and confident, but also embraced, cherished, and truly celebrated for the unique beauty they possess. Our attention to detail, from the exquisite lacework to the luxurious fabrics, ensures that each piece of lingerie is a work of art designed to enhance the natural curves and contours of a woman's body, creating a sense of sensuality and allure that is unparalleled. We truly believe that every woman deserves to feel absolutely stunning, and that's why we go above and beyond to deliver a lingerie experience that is truly exceptional.
I totally get that picking a favourite True Luxe Hue is a tough call, kind of like choosing a favourite child. But hey, if you had to choose, is there a particular True Luxe Hue that really stands out to you?
Answering this question is quite a challenge, but like all mums, I'll do my best to respond diplomatically! I absolutely adore black lingerie, as it's a timeless classic that exudes a captivating charm with its lace. And let's not forget about white - it's also a classic choice that boasts a crisp and vibrant appeal, instantly uplifting the mood. Now, our Amethyst selection is perfect for those who crave a touch of colour amidst the mystery and allure of a darker shade. And oh, Persian Rose, it emanates both strength and romance - a delicate yet powerful combination. Here's a little secret: red bras are actually invisible under white tops, making them incredibly versatile. When it comes to choosing colours, we always ensure they flatter every complexion, and I truly believe this range accomplishes just that.
Do you have any tips for a pregnant or breastfeeding who doesn't know her size?
Firstly, let's talk about how much your body can change during this amazing journey of becoming a mama! It's no surprise that your cup and band size may increase multiple sizes. Embrace these changes because they are all part of the beautiful transformation!
Remember, every bra fits slightly differently, just like a pair of jeans. But don't worry, our Hotmilk Fitting Team has got you covered with a comprehensive fit guide to ensure your bra fits perfectly! To find your perfect fit, we recommend following our measurement guide, taking our online quiz, or reaching out to our friendly Hotmilk Team. And if you prefer a more hands-on experience, feel free to visit one of our retailers for a professional fitting.
We're here to support you throughout this journey, so don't hesitate to reach out.
Finally, I'm curious, what's next for Hotmilk? What exciting ideas are you currently brewing on your sketch pad?
We're super excited to be working on a bunch of amazing new designs! As someone who's passionate about creating for larger cups, it's truly a privilege to provide support and comfort to women who struggle to find the perfect bra. I'm especially thrilled about an upcoming solution tailored specifically for our incredible mamas, because they deserve a bra that's not only comfy, but also super supportive. So stay tuned and keep an eye on this space for more updates and announcements!