Congratulations – you’re pregnant! A time of excitement, anticipation and all sorts of changes, some expected, some not! Once you have settled into the practicalities of pregnancy and the preparation for both yourself and your baby, you will next need to turn to the issue of pregnancy and breastfeeding lingerie. HOTmilk Lingerie has some wonderful options for you at this time!

At around the three month stage, there are a number of changes to your breasts in preparation for the eventual breastfeeding of your baby. As fat builds up your bust size will increase and your every day lingerie will need to be put aside. Replace it with sumptuous, expertly designed sexy maternity lingerie by HOTmilk! Not only does it look and feel gorgeous, our specifically designed pregnancy and breastfeeding lingerie ensures comfort, health and convenience. And it’s tested on women who are really pregnant.

Whether you are pregnant for the first time or not you will no doubt have images in your mind of catalogues full of women with swollen abdomens covered with supportive looking, thick beige fabric. Not so the HOTmilk catalogue! Banish those boring, beige images to the realms of fashion history and faux pas’ – pregnancy and breastfeeding lingerie is now something to be coveted. Designer maternity lingerie is an achievable designer purchase for most women – indulge yourself at what is one of the most feminine times in your life. HOTmilk is at the forefront of the development of maternity lingerie, providing sexy maternity and nursing wear which is supportive, comfortable and allows breathability where it’s most needed. The fabrics we use are not only gorgeous but more durable and able to withstand the extra laundering necessary for pregnancy and nursing lingerie. It’s unthinkable to wear tent-like, all encompassing bras and knickers these days! Why we ever put up with it is beyond the comprehension of any woman who has weathered the transition.

There are other significant improvements too. At HOTmilk, we work to counter balance the effect pregnancy and breastfeeding has on breasts – as well as making you look and feel ravishing! If not supported and perfectly fitted, your breasts are more likely to lose their shape and firmness. You may also experience straining to your neck, back and shoulders without correctly sized and fitted maternity lingerie.

Another issue which we at HOTmilk Lingerie feel strongly about, is the use of underwire which we firmly believe should not be used in pregnancy and breastfeeding lingerie. Our very own bra technician, Cassie Sweden has this to say:

“Women believe they will only have support in fuller cup sizes if their bras have underwire. This is not the case and should be avoided at all costs. Well designed maternity lingerie will afford you the support you need without the use of underwire which can cut off blood supply, block milk ducts and lead to infections as serious and painful as mastitis.”

Cassie also recommends being fitted by a professional bra fitter who will ensure your pregnancy and breastfeeding lingerie fits snugly around your diaphragm, that the straps have enough support, the eyes at the back enough expansion. HOTmilk Lingerie offers a wonderful range of options such as bikini or French knickers which sit below your belly and gorgeous maternity sleepwear which caters for ease of night feeds, temperature fluctuations and the added bonus of looking, well, a little glamorous and seductive should you feel the urge… At the very least, you won’t need to hide should the doorbell ring while you’re still in your PJs. We’ve thought of everything you see – because we’ve been there too!

Sexy, designer maternity lingerie is not an extravagance - it is a necessity.

I think HotMilk lingerie is great!